Porsche reported a strong start to 2012. Delivered/sold units increased 29% to 30,231 vehicles. Revenue is up 32.4% to 3.025 billion euro and operating profit rose to 528 million euro representing an 18.4% increase from the same period last year. Looking to continue this growth Porsche added 725 new employees bringing their total worldwide workforce to16,032 as of March 31st, 2012.
“Behind these extremely gratifying figures is a clearly defined line: we focus systematically on solid, sustainable and high-quality growth,” said Matthias Müller, President and Chief Executive Officer of Porsche AG. “The youngest and most efficient model range of all time gives us an outstanding platform on which to sustain this course throughout 2012,” Müller said.
It should come as no surprise that sales of the new 911 increased by 37.6% considering the 997 model was on the way out and folks were waiting for the 991.
Porsche's Ambitious Goals for 2018
Porsche has set itself ambitious business targets with “Strategy 2018”: with an operating return on sales of at least 15 per cent and a return on capital of at least 21 per cent the aim is for the company to remain one of the world’s most profitable car manufacturers. Porsche thrills its customers with unique products and an outstanding purchase and ownership experience. Moreover, the sports car manufacturer is a much sought-after international employer and a fair and reliable partner for all stakeholders. The intention is to boost sales to approximately 200,000 vehicles by 2018. To that end, Porsche is investing in rejuvenating and expanding the entire model range. In 2011, the new edition of the Porsche 911 got the process underway. This will be followed in 2012 with the all-new Boxster and by the new Cayman. The introduction of the Macan urban SUV, to be built in the Leipzig plant, is to provide additional impetus from 2014 onwards.