It wasn't too long ago that we introduced you to the Johnnie Walker® Blue Label™ Collection by Porsche Design Studio. In essence, it's a private label, made to order bar designed by the Porsche Design Group and, with a rumored $150,000 price tag, meant to be the ultimate way to experience Johnnie Walker Blue Label Whisky.
Earlier today we saw the video below that details the manufacturing process and explains this expensive and bespoke creation. As a fan of Johnnie Walker Blue it was interesting to learn that each bottle is hand blown and that for those with the money, each bar can be built completely unique by selecting materials and finish (just like a highly optioned Porsche from the Exclusive department). Watch and see the thought that Porsche Design Group put into this drinkable work of art.
If you're having trouble with the video you can watch it directly on our site at Porsche Design Group and Johnnie Walker Blue Engineer a New Drinking Experience.
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