No, it wasn't stolen, but it's not in Detroit at the NAIAS where you would expect it either. For thousands of expectant fans, the absence of the Porsche 918 RSR came as a cruel surprise this weekend when the show was finally opened to the public after a week of reporting and accolades from the automotive press. Imagine driving to Detroit …
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Recent Posts from: Porsche 918 RSR
Two more reasons for Porsche’s design, PR and marketing teams to celebrate
Since the 918 RSR's unveiling early Monday morning, news about the hybrid concept has rocketed around the globe in print and online. In fact, for the first time I'm aware of, Porsche was a "trending topic" on Twitter for a little over five hours on Monday. If you don't understand the significance of that, think of it this way; it's likely that …
Continue to the full articleHow Do You Define “Spectacular”?
What started as a simple, and perhaps offhand, remark during an interview with Bloomberg about Porsche's return to Detroit - “We’ll have something spectacular to show there." - by Porsche spokesman Hans-Gerd Bode, quickly blossomed into a hype driven guessing game by the automotive media. Since early December speculations have run the gammet …
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