One of the many compelling things about the Porsche brand is its paint to sample program. Porsche knows that its customers are positively fanatical about getting the car they want exactly the way they want it. If Porsche doesn’t offer a shade someone wants in the standard lineup of colors, they can absolutely pay a bit extra to increase their will to the full color spectrum. Michael Essmann loves the brilliant green of his family business, Elektro Essmann—an electrical and photovoltaic solar installation company in Germany. Starting in 1992 Essmann began ordering his Porsche sports cars painted in this most unique of shades, then a gorgeous 964 Carrera RS 3.6. Every few years he’ll order a new one in the same shade of green. Other highlights include the 997 GT3 RS 4.0 and the new 911 GT3 Touring you see here. The next generation of Essmann, his sons Mike and Stefan, are successful competitors in Porsche Cup, also painted in this unique green.
Essmann Green will be unique no more. Porsche is now going to offer this color as one you can order in the standard Paint To Sample range with color code 24C. The color is now available for potential customers to view on 911, 718, and Taycan models through the online car configurator.
“My very first Porsche was a 911 SC in 1978 with which I also graduated from the Sport Driving School,” recalls Michael Essmann. “It was painted Opal Metallic. It was only later that I had the idea of using the color of our family business for my private cars too. But every time I pick up a new Porsche in this very special color it’s a great feeling. And to know that I’m the originator of this color named after me.”
“Unusual paint finishes are part of the history of our brand and are an important differentiating feature,” says Alexander Fabig, Head of Individualisation and Classic. “The intelligent combination of the production process and its industrialization is unique. Our customers thus enjoy a very wide range of available colors and many custom paint finishes that meet the highest standards. Every color must be deemed suitable for many different surfaces and materials – perfect color matching is what is wanted.”
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Not the first car color to be named after a person. In 1968 a Ferrari 275 GTB was painted in a rich dark green subsequently offered and named for the individual who first requested it: Del Rio green...