When Porsche launched the “911 Identity” campaign last month, they did so with a new micro-site and the Porsche Identity Video. Today, they announced that the The Porsche Museum in Stuttgart has unveiled its new “911 Identity” Exhibit, a major “family” retrospective of all seven generations of the legendary Porsche 911, each showcased against the backdrop of its era. This particulate exhibit will be open to the public until May 20, 2012.
The first 911 was unveiled in 1963, and since then more than 700,000 models have journeyed from the assembly line in Stuttgart-Zuffenhausen to customers around the globe. With the launch of the all-new 2012 911 Carrera and Carrera S, both Porsche and its curator of historical milestones, the Porsche Museum, wanted to celebrate the automobile’s lineage and cultural significance.
In addition to the seven generations of Porsche 911 production cars, rare race cars based on the 911 platform join the exhibit. These race cars include rarities such as the Porsche 911 Carrera RS 2.7 “Safari” and the Porsche 911 GT3 R Hybrid. Not to be outdone, the Porsche Archives is adding documents to this retrospective that have never before been on public display.
Porsche Museum Hours
The Porsche Museum is open Tuesday to Sunday from 9 a.m. to 6 p.m. Admission is eight euro for adults, reduced admission is four euro. Children under 14 are admitted for free if accompanied by an adult. Further information, including the special guided tours, is available online at www.porsche.com/museum.
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