Ever wonder how the pro drivers find sponsors? Want to know how those brand names end up on racecars? How do racers find the funds to race? Leo Parente and /ShakeDown explain the beginnings of the business of motorsport marketing and sponsorship selling. Leo breaks down the varying types of sponsorships into three categories: 1. Gentleman drivers who spend their own money and sponsor their teams. 2. Racers with wealthy friends and families who get them to participate. 3. Real deals where a business or organization has been sold on the features and benefits of sponsoring a racecar and its driver. Naturally, he’ll focus on #3. As this is what Leo does for a living when he’s not in front of the camera on /DRIVE, he has the knowledge and expertise to make this a basic, but informative, look into the world of motorsport marketing.
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View Comments (2)
Where's option 4? Some wealthy team owner sees you tearing it up at the track and invites you to join his stable of highly paid drivers. That's my plan...
Steve,
Let us know how that works out for you.. :-)