We pay close attention to the changes in Porsche’s PR department. They may not mean much to you directly, but indirectly, they mean a lot. Afterall, it’s Porsche’s PR department that provides us with access to the cars and events that we, in-turn, report back to you. So, last July when Porsche announced they were making a major change to their global communication’s department, we took notice. In July, the management board of Dr. Ing. h.c. F. Porsche AG, announced that Dr. Josef Arweck would take over the management of Porsche’s Corporate Communications. Now, today, that same board announced that Dr. Arweck is has been promoted again. This time he’s been named as the new Vice President Communications. Arweck takes over the duties of his predecessor, Hans-Gerd Bode, who moved to Wolfsburg as Head of Group Communications, Investor Relations and External Relations for Volkswagen AG. Arweck will report to the new chairman of the Porsche Executive Board, Dr. Oliver Blume.
“The appointment of Josef Arweck is a logical step for Porsche,” said Blume. “He has made his mark in internal communications way beyond Porsche and stands for the increasing networking and digitalisation of internal and external communication. I very much look forward to working with him.”
Dr. Arweck, a trained journalist and a doctor of political science, joined Porsche in 2008 from McKinsey. He initially worked in the press department of Porsche Automobil Holding SE and then, from 2011, as Director Internal Communications for Porsche AG. As mentioned above, he was made Deputy Vice President Communications as well as being entrusted with managing global corporate communications. After Hans-Gerd Bode left to join Volkswagen, Arweck took over the management of Porsche communications on a temporary basis.