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New Vehicle Buyers Rank Porsche Highest In J.D. Power Initial Quality Study

Despite the highly public issues Nick Murray had with his 911, most new Porsche owners experience few, if any, problems. That fact was confirmed today when Porsche received news that they once again ranked highest amongst all nameplates in the J.D. Power Initial Quality Study out of a total of 32 international automakers covered in the U.S. study.

Not only did the Porsche 911, Boxster, and Panamera models ranked highest in their segments, the Porsche factory located in Leipzig, Germany, which produces the Cayenne and Panamera models, garnered an award for the highest ranking plant in Europe/Africa as well.

“The acid test is customer satisfaction,” said Matthias Müller, Chairman of the Execu- tive Board of Dr. Ing. h.c. F. Porsche AG. “We are delighted we can meet the high quality demands of Porsche drivers. For us, the ratings are both a demonstration as well as an incentive to continue along our path to quality growth.”

The annual J. D. Power Initial Quality Study, now in its 28th year, serves as an in- dustry benchmark for new vehicle quality measured at 90 days of ownership. The response of more than 86,000 U.S. car buyers forms the basis for the study. These buyers indicated how satisfied they were with the quality of their new cars during the first three months of ownership. The study evaluated a total of 239 vehicle models from 32 carmakers, which were initially registered between November 2013 and Feb- ruary 2014. The owners answered questions on more than 233 criteria from different categories.

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New Vehicle Buyers Rank Porsche Highest in Initial Quality
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