Porsche Cars North America somehow managed to sell almost exactly the same number of cars in May 2019 as it did in the same month last year, moving exactly 5 more units but with a very different product mix. Cayenne sales make up a huge percentage of last month’s 5010 units. In fact, 911, 718, Panamera, and Macan sales are all decreased year on year for the month of May, and it was only Cayenne which experienced a growth.
Overall sales for the first five months of 2019 are up 2.1 percent from a year ago.
“It’s gratifying to see so many people excited by the thrill of driving a Porsche, whether an iconic 911 or one of our four-door models. Every model is the sports car of its segment,” said Klaus Zellmer, President and CEO of PCNA. “Our customers should know they can continue to count on Porsche for emotional combustion engines, sporty hybrids, and soon for purely electric power with the new Taycan.”
The redesigned Cayenne is in full swing, making deliveries to thousands of customers. It’s interesting, however, that all sports car sales are down with the great summer weather finally here!
Porsche Certified Pre-Owned sales in the U.S. totaled 2,126 vehicles in May.
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As your prices rise your sales will go down. As the American middle class gets smaller you only can look to the very rich to buy your cars. The used 911 market has gone up in price due to the lack of cars. I sold my 911 to get a Boxster. I am happy with my last of the Flat six non turbo stick. I wanted to buy a 911 but did not think it is worth the price of two Boxsters. I love Porsche's but am worried that the increasing prices are going to price you out of business. But, I hope I am wrong! You might have drunk the cool aid from the collector market and increased prices a little much. It might be that you priced your cars to far out in front of the market. Might be better to sell more cars at a lower price. If we get another recession you guys might find yourselves up the creek with only your paddle shifters!
Porsche has been a car for the rich for sometime. Volume may go down but prices will stay up as in the Ferrari world.