Porsche’s continual upward swing continues month after month in 2018. October only held its spot as the best sales month in the company’s history for a single month. November saw October’s record smashed by 817 vehicles. A far cry from the lean days of the early 1990s, Porsche sold nearly as many cars in the United States in November, 2018, as in the US and Canada combined in all of 1994.
Sales for November were up 2.1% over November, 2017, and the year to date has seen an improvement of 3.1% over the previous year. Porsche has proven extremely capable of not only maintaining brand interest, but in converting that interest in to sales.
911 sales increased by 80 over the same period last year, and by an incredible 267 units over October, 2018. Panamera and Macan sales have also increased. Sales for the 718 models and for the Cayenne have decreased slightly compared to the same period in 2017, though sales of both are up since last month.
“Porsche is focused on providing what our customers want from a superb sports car, whether two-door or four-door,” said Klaus Zellmer, President and CEO of PCNA. “The November results confirm what we have seen all year, that the thrill of driving a Porsche of your choice resonates with existing customers and new fans.”
In addition to new car sales, Porsche moved 1,846 Porsche Approved Certified Pre-Owned (CPO) vehicles in November, an increase of 5.8% over the same period last year.