Porsche Cars North America moved a mess of units in November, selling about 650 more cars across the month than it had in the same period of 2018. Dealerships have been busy, even with the start of winter already upon us, and all of that growth is thanks to a new Cayenne and facelifted Macan. Even with a new 992-generation model being delivered to customers, 911 sales are down. 718 sales have continued to suffer. Even the mighty Panamera is slowing to a trickle. SUV sales accounted for over 2/3rds of PCNA’s unit sales this month. I won’t say I’m surprised, but it still hurts a little.
“Porsche is on track to close 2019 with our tenth year of consecutive growth in deliveries to U.S. customers and the eighth successive record year,” said Klaus Zellmer, President and CEO of PCNA. “Beyond our thrilling cars, Porsche Cars North America and our dealers are dedicated to providing an exciting customer experience that helps drive these results. This is the first year that we’ve won the top spot in three key J.D. Power studies – the Customer Service Index, the Sales Satisfaction Index, and the APEAL Study of automotive performance, execution and layout. I want to thank our 191 independently owned and operated U.S. dealers as well as our many new customers.”
Taycan deliveries begin in earnest across December in North America, so I look forward to tracking that car’s sales trajectory. Not only is it a good car, it’s a good Porsche.
Porsche Approved Certified Pre-Owned sales in the U.S. totaled 2,257 vehicles in November, up 22.3 percent year-over-year.