Porsche Cars North America, Inc. (PCNA) announced August 2016 retail sales of 5,181 vehicles. While this does mark their 2nd best month in company history and a 3.5% increase compared to August 2015, the increase comes completely from outsized Macan sales.
A close look at PCNA’s sales chart show a significant decline in sales along all model lines, other than the Macan, as compared to last year. The fall off in Panamera numbers is most likely due to model change over, but it is unclear why there is such a significant decline in 911, Boxster/Cayman and Cayenne models.
In total, year-to-date retail sales stand at 35,767 vehicles, up 2.6% from the previous year.
“I am tremendously appreciative of the consistent effort put forth by our dealer partners in helping us achieve year-to-date sales growth,” stated Klaus Zellmer, President and Chief Executive Officer of PCNA. “I look forward to continued success as the Porsche brand pushes the envelope to create great products for our customers.”
Bolstered by a strong launch of the new 2.0-liter turbocharged Macan, sales results for the Macan model line were exceptional, registering 2,304 retail sales. This represents a growth of 71.9% over August 2015 sales. Year-to-date Macan sales increased 24.6%, achieving 11,364 vehicles.