Photo credit: Porsche
In 2024, Porsche Cars North America, Inc. (PCNA) reported a total of 76,167 new vehicle deliveries in the United States, marking a one percent increase from the previous record of 75,415 set in 2023. This achievement reflects the ongoing strength of the Porsche brand, as noted by Timo Resch, President and CEO of PCNA, who attributed this success to the introduction of new internal combustion engine, hybrid, and battery electric vehicle models, including the 911, Panamera, Taycan, and Macan.
The two-door sports cars showed notable growth, with the 911 achieving 14,128 retail sales, which is a 20.8 percent increase compared to 2023. The 718 model also experienced significant gains, totaling 5,698 units sold, up 25.9 percent from the previous year. Collectively, these two-door models represented 26 percent of all Porsche sales in the U.S. for 2024.
In terms of SUV sales, the Cayenne reached a record of 22,432 units, reflecting a 9.6 percent increase over the prior year. The Macan recorded sales of 25,180 units, while the Panamera saw a total of 3,982 units sold.
Additionally, the Porsche Approved Certified Pre-Owned (CPO) sales were reported at 43,249 for the year, which is a 12 percent increase from 2023. PCNA’s sales reporting adheres to the U.S. Auto Industry Sales Release Schedule as issued by Motor Intelligence, covering the period from January 4, 2024, to December 31, 2024.