Exactly one year ago Porsche introduced Maria Sharapova as the first global ambassador of the sports car manufacturer. The tennis star was already familiar with the brand: As the 2012 winner of the Porsche Tennis Grand Prix in Stuttgart, Sharapova not only took home the prize money, but also her first 911 Carrera S Cabriolet.
Since being named as a Porsche global ambassador we’ve seen Sharapova in LA helping to introduce the new Macan and then again this past March when she presented the Porsche Panamera GTS “by Maria Shrapova”. Now, in conjunction with her 27th birthday celebration, Maria revealed a new line of product: “Speedy” – the latest creation of Sugarpova, Sharapova’s premium candy brand. “Speedy” is a yoghurt gummy that comes in a range of different colors. Not unexpectedly, the new candy is shaped similar to that of the iconic Porsche 911.
Sharapova was visibly proud of her latest creation at the presentation of Speedy in the run-up to the Porsche Tennis Grand Prix. “The 911 is my favourite Porsche because its shape is so perfect,” explained the Sugarpova founder, who is also creative director of her company. “As an ambassador of the brand, it’s thrilling for me to combine my passions in such a totally unexpected and exciting way,” Sharapova continued.
Launched in August 2012 Sugarpova products are intended to demonstrate the playful, trendy, and sweet side of the international tennis star by interpreting classic types of candies in her own signature style. “Speedy” – like the other fourteen gummies from Sugarpova – will soon be available worldwide at select retail stores, such as Henri Bendel (New York), Selfridges (London), Colette (Paris), and David Jones (Sidney). If you’re not near one of the many retail outlets where the candies are sold, you can purchase them online at http://shop.sugarpova.com/shop/speedy. As with all other Sugarpova flavors, part of the proceeds from the sale of “Speedy” will be donated to the Maria Sharapova Foundation.
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They will make anything into candy.