Back in 2018 Porsche bought a ten percent share of Mate Rimac’s Croatian electric bike company Greyp. At the same time Porsche purchased a 25% stake in Rimac Automobili, maker of boutique electric hypercars. Since then the world has turned upside down, and now Rimac has merged with Bugatti and Porsche is 45% owner of that collaborative venture. With Mate Rimac now focused on building the wildest stuff in the world Porsche has an opportunity to corner the high-end eBike game, taking over as majority owner of Rimac’s Greyp.
That isn’t to say Rimac won’t be involved at all, he will retain a minority share in the company along with the other founders of Greyp. Porsche’s takeover is expected to be completed by mid-December.
I am super proud of the Greyp team, led by Krešimir Hlede, and what they have built over the last 7 years. The 100-people strong team has undoubtedly created the most connected and technologically advanced e-bikes on the market, set up series production in Sveta Nedelja and shipped bikes all over the world. At the same time, Greyp has been in the shadow of Rimac and could never flourish in its full potential.
Now, we are starting an exciting new chapter in the company’s history – with Porsche buying the majority stake in Greyp. This will be the seed for something great and big, but we’ll talk about that another time.
The deal is still in final execution so I can’t say much yet.
— Mate Rimac, CEO of Rimac Group
This isn’t Porsche’s first foray into the eBike game. The company has long used Germany’s Rotwild Bikes to build and market it’s Porsche-branded mountain bikes and e-bikes. With this new relationship solidified it seems like Porsche will be bringing its e-bike production inside the family. Greyp has a three-bike lineup of electric propulsion models, with a fourth launching next year. Whether you want a Porsche-branded mountain bike, a solid commuter, or an out-and-out hyper bike with carbon chassis and lots of power, there’s something on the horizon for you, surely.
Porsche is a pioneer of sustainable mobility and is consistently driving forward its e- mobility strategy. Our activities in the e-bike sector underline our consistent approach. Porsche has been a leading provider of plug-in hybrids for years, in 2019 we launched the first all-electric Porsche – the Taycan – and last year, one in three of the vehicles we delivered was fitted with an electric motor. Our ambitious goal is to have a CO2-neutral balance sheet across the entire value chain by 2030.
— Lutz Meschke, deputy chairman of the Porsche AG Executive Board