According the the video below, it’s a matter of “Principle” It’s also a great excuse to make an animated pen and ink video that plays out in front of you as the video goes on. I found myself needing to watch the video at least twice. The first time I was just watching the mechanics of how the video was created. The second time around I actually listened to the voice-over. While it’s most definitely a marketing piece, I believe in the message this video conveys and I look forward to seeing technology that first finds its way onto the track trickling down to the production level cars.
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View Comments (2)
That is a very impressive marketing campaign - Porsche knows their vision and that many of their customers share the vision, or at least that is my impression. Well done!!
This video enhances Porsche's credibility and purpose in every way.