According the the video below, it's a matter of "Principle" It's also a great excuse to make an animated pen and ink video that plays out in front of you as the video goes on. I found myself needing to watch the video at least twice. The first time I was just watching the mechanics of how the video was created. The second time around I actually listened to the voice-over. While it's most definitely a marketing piece, I believe in the message this video conveys and I look forward to seeing technology that first finds its way onto the track trickling down to the production level cars.
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