Porsche First in J.D. Power and Associates 2008 Initial Quality Study

Two weeks ago I posted about Porsche being named the “Top Prestigious Luxury Automobile Brand for 2008.” This was recognition for superior quality amongst a sampling of the “average” luxury car driver. I have average in quotes because the median income was $350k per year with an average net-worth of $3.7MM (not so average in my book). Anyway, on top of that award, J.D. Powers has now given the nod to Porsche in the 2008 initial quality study for the second year in a row.

Porsche 911 Receives Highest Initial Quality Among All Vehicles Surveyed

The J.D. Power study used a much larger sampling pool (80,000 plus) vs. the sample used for the Luxury award (less than 1500). What’s great about this study, is the fact that:

Not only did Porsche come out on top but the legendary Porsche 911 has the highest initial quality of any vehicle in the study. According to J.D. Power and Associates, the Porsche 911 has the fewest quality problems in the industry, with just 67 problems per 100 vehicles.

Here’s the full release from Porsche:

Atlanta, June 4, 2008 – Porsche continues to meet and exceed the quality demands of consumers in its largest export market, the United States. Porsche recorded the top ranking of all brands surveyed in the 2008 J.D. Power and Associates “Initial Quality Study SM”. This makes it three consecutive years that the Porsche brand had the fewest problems per 100 vehicles in this prestigious brand ranking. The scores were based on interviews of 81,500 new car owners from across the country.

Incredibly, not only did the Porsche brand come out on top, but the legendary Porsche 911 has the highest initial quality of any vehicle in the study. According to J.D. Power and Associates, the Porsche 911 has the fewest quality problems in the industry, with just 67 problems per 100 vehicles.

Every year, J.D. Power and Associates assesses the level of satisfaction among buyers of new cars after the first 90 days of vehicle ownership. On this basis, a customer is asked to fill out a survey containing 228 criteria regarding quality and workmanship.

Porsche Cars North America, Inc. (PCNA), based in Atlanta, GA, and, Porsche Cars Canada, Ltd. (PCC) in Mississauga, Ontario, are the two separate importers of Porsche sports cars and Cayenne sport utility vehicles for the United States and Canada respectively. They are each wholly owned, indirect subsidiaries of Dr. Ing.h.c. F. Porsche AG. These two subsidiaries combined, PCNA and PCC employ approximately 250 people who provide Porsche vehicles, parts, service, marketing and training for its 200 U.S. and 12 Canadian dealers. They, in turn, provide Porsche owners with best-in-class service.

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