This week during the IAA Mobility show in Munich, Porsche CEO Oliver Blume admitted that the all-electric Taycan has been selling better than the company could have ever predicted. Apparently the company simply can’t keep enough of them on showroom floors, because the demand has drastically outstripped supply, and the waitlist for a new Taycan has grown from four months to six. If you order one right now, you’ll be waiting until March of next year before it is delivered!
In a panel with reporters Blume had this to say: “Our original production capacity for the Taycan was 20,000 units this year — we’ve sold that many in the first half of the year. Incoming orders are huge — they are good in China too.”
All of this comes in spite of the fact that Porsche has been battling chip shortages along with the rest of the automotive industry. As an important part of the Volkswagen Group, Porsche has essentially been getting first dibs on those precious superconductors, because the company’s products offer a higher profit margin to continue growth apace than say a Jetta. Porsche is in a pretty good position when it comes to chips compared to the rest of the industry, but send not to know for whom the bell tolls, it tolls for Porsche. The supplies are running thin and even Porsche will be seriously impacted in short order.
We shouldn’t be surprised that Porsche has managed to turn a BEV sport sedan into a major player, because it’s so flippin’ good. I say this without doubt or remorse, the Taycan is an instant classic, among the best cars Porsche has ever built. Heck, it’s among the best cars any car company in history has ever built. It’s really good, and all it takes to be convinced of the experience is a test drive.
The only problem with that test drive is the six month wait after you’ve decided to buy one.
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I could have advised them about the level of demand for the TAYCAN! It wasn’t that difficult to predict. Perhaps PORSCHE should hire me?