Just last week, the internet was abuzz about Porsche banning a large portion of their employees from accessing Facebook (see article). Citing security and industrial espionage fears, the sports car manufacturer blocked access for most European employees. In what could be an attempt to get even more publicity (I’m just speculating here), MotorTrend, a publication primarily known as a print magazine, announced the 2011 Porsche Cayenne as winner of their highly coveted SUV of the Year Award… on Facebook! Oh, the irony!!
MotorTrend was quick to follow-up the Facebook announcement with another online post to their own web-site including the video above (if you’re viewing this post via email you may need to visit FlatSixes.com to see the video). The post and video detail the judging process and why the Cayenne was selected. In a nutshell, the Cayenne was judged to be the best in the following six key categories:
- Engineering Excellence
- Advancement in Design
- Efficiency
- Safety
- Value
- Performance of Intended Function
While the method of announcement shouldn’t overshadow the achievement – The Porsche Cayenne IS MotorTrend’s 2011 SUV of the Year – it does highlight the growing importance of Facebook, other social media, and the role of non-traditional media in general.
Feel free to check out our thoughts on the 2011 Porsche Cayenne’s off-road ability and the complete 2011 Cayenne line-up. In the spirit of MotorTrend’s announcement, we would love it if you hooked up with us on our newly launched Facebook page or joined our followers on Twitter.
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