This past February J.D. Power ranked Porsche highest in their vehicle dependability study. Then, in June, Porsche repeated their win the the J.D. Power Initial Quality Study. Now, this week, Porsche won the J.D. Power APEAL study for the 13th time in a row, successfully defending its top position among US customers. This means that Porsche remains the most attractive vehicle brand for drivers in the USA. The Porsche 911, Cayenne and Macan models also took the top positions in their categories.
“The aim of our company’s actions is to have thrilled customers”, says Oliver Blume, President and CEO of Porsche AG. “The results of the J.D. Power study give us renewed confidence that we are following the right path with our strategy. It is now clear that alongside the quality of the product, it is also the level of service and communication with our customers that resonates.”
Category Wins
- For the third time in a row, the Macan has taken the top spot in the “Compact Premium SUV” segment in the APEAL vehicle rankings.
- The Cayenne scored highly in the eyes of US customers, powering to first place in the “Midsize Premium SUV” field for the sixth time since 2011.
- Lastly, Porsche’s 911 accumulated the most points in its class and was distinguished with the “Highest Ranked Appeal” award in the “Midsize Premium Sporty Car” category.
What is the J.D. Power APEAL Study
The APEAL (Automotive Performance, Execution and Layout) study determines how attractive the vehicles are to the US market. Each year, new car owners whose vehicles are registered between November and February are surveyed 90 days after the delivery of their vehicle. In total, 77 characteristics are examined across ten categories. As well as driving dynamics and design, aspects such as day-to-day usability and comfort are considered. More than 69,000 new car owners took part in the survey, assessing 243 models from 33 manufacturers in 10 categories.