Admittedly, I’m not the creative type and I’m not a marketer. However, I do know my cars and their corresponding iconography/branding/logos.
When I think of Porsche’s logo I think of a thrusting/rampant black horse taken from the Stuttgart city seal.
When I think of Lamborghini’s logo I think of a big snorting bull (reportedly chosen by founder Ferruccio Lamborghini as representative of both his zodiac sign and his favorite sport, bullfighting).
That’s why, when I saw the video below I was quite confused. Here’s how the creator describes it,
“In this spectacular film a mean and aggressive machine bull is conceived and brought into being by the blood of Porsche, the Mobil1 motor oil. The concept of this co-branded piece is to show how Mobil 1 motor oil is the most hi-tech and durable oil available for Porsche’s high performance cars.
Frame helped the agency launch the Mobil1 campaign by utilizing a mix of live-action, animation and VFX as Frame collaborated with the talented people at Ghost VFX, who contributed with look development, character animation and subsequently composited their renders.”
Production values aside (the video is masterfully done with CGI and graphics that would look right at home on the big screen) shouldn’t this Porsche be represented by a big black stallion?
Mobil1 & Porsche – Directors Cut from Frame. on Vimeo.
Is it just me, or will Porsche fans, Lambo fans and car fans alike all be slightly confused?
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View Comments (5)
I don't get this at all. Even if they wouldn't have used the bull, it just isn't a very good commercial.
All in the family. But really, not that great of a commercial. Could have done something with the car on a track and then a road. " used on the road and track"
I'm sorry....but is this a Merrill Lynch commercial??
Steve,
What am I missing? I don't get it?
Merrill Lynch uses (used) a raging bull in their commercials; ML was bought out though in 2009 by Bank America after the financial collapse of 2008; their motto was "be bullish on America". This Mobil One commercial was rather ridiculous.