Admittedly, I’m not the creative type and I’m not a marketer. However, I do know my cars and their corresponding iconography/branding/logos.
When I think of Porsche’s logo I think of a thrusting/rampant black horse taken from the Stuttgart city seal.
When I think of Lamborghini’s logo I think of a big snorting bull (reportedly chosen by founder Ferruccio Lamborghini as representative of both his zodiac sign and his favorite sport, bullfighting).
That’s why, when I saw the video below I was quite confused. Here’s how the creator describes it,
“In this spectacular film a mean and aggressive machine bull is conceived and brought into being by the blood of Porsche, the Mobil1 motor oil. The concept of this co-branded piece is to show how Mobil 1 motor oil is the most hi-tech and durable oil available for Porsche’s high performance cars.
Frame helped the agency launch the Mobil1 campaign by utilizing a mix of live-action, animation and VFX as Frame collaborated with the talented people at Ghost VFX, who contributed with look development, character animation and subsequently composited their renders.”
Production values aside (the video is masterfully done with CGI and graphics that would look right at home on the big screen) shouldn’t this Porsche be represented by a big black stallion?
Is it just me, or will Porsche fans, Lambo fans and car fans alike all be slightly confused?
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