Have You Read Porsche’s Annual Report? Here Are 7 Reasons You Should

Editor’s Note: We spend a lot of time looking through what Porsche publishes on their various media sites, and believe me when I say it’s a lot. One item that’s always of interest to us is Porsche’s annual report. Not only can you learn more about what the company accomplished in the past year you can get a look into their plans for the future.

Here are five more reasons you should think about reading Porsche’s annual report:

1. The photos are COOL!!! From the shot of a 919 driver looking at the color-coded buttons on his steering wheel (p.4) to the rally photos found in its last chapter (p. 102) you’ll find some of the most colorful, dynamic photos of our favorite cars that you’ll find in any Porsche-centric magazine.
>A Portrayal of Excellence. (p. 17) Any annual report is designed to put a company’s best foot forward. For Porsche, it’s been apparent for more than 60 years that it rarely does anything other than THE best. From its CEO and Executive Board to its racing team and on its involvement with its customers, Porsche goes beyond a corporate philosophy or a personal lifestyle when conceiving and delivering the best in drivable art and technology. It’s apparent as you look through the report, Porsche plans to embolden its aura as beyond the best.
2. Forward thinking technology. (p. 20) In its early years, Porsche looked toward technology to overcome its lack of horsepower. In contemporary times, Porsche has no worries in the development of power, yet still continues its driver toward increased efficiency and reliability while generating unforeseen performance. With its section on performance, Porsche outlines some of its past breakthroughs while providing tantalizing hints of those to come.
3. Engaging youth. (p. 31) “Looking to the future” has become a tired cliché, but it’s a fact that the future shaping up for the 21st century is radically different than it was conceived three or four generations ago. Global changes in finance, ecology, and technology are requiring a rethink of how business will survive, prosper, and serve their clients in a global economy. You’ll want to listen in as Lutz Meschke speaks with students at the Leipzig Graduate School of Management.
4. Americana. (p. 40) The North American market has always been important financially for Porsche sales and profitability. As much so, or maybe more so, American enthusiasm for the brand in racing and as a lifestyle has contributed to the marque’s legendary success as brand. Read on to find out why.

All the examples above were taken from Porsche’s 2014 Annual report which can be found here. Go check out their 2015 annual report and see what you can find!