Porsche has reported that its first-quarter retail deliveries in the United States reached 18,884 vehicles, marking a 40.6 percent increase compared to the same period in 2024 and an 8.1 percent rise from the previous record set in 2023. This increase is attributed to strong demand across various model lines, particularly following a supply-constrained first quarter of 2024.
Timo Resch, President and CEO of PCNA, noted, “Despite the challenges facing the automotive industry today, Porsche is on solid footing in the United States.” He acknowledged the support from both long-time customers and new buyers, as well as the positive reception of recently introduced models and powertrains. Resch also expressed gratitude towards the teams at Porsche Centers and headquarters in Atlanta for their commitment to customer service.
The Macan model was a significant contributor to the overall sales, with 7,486 units sold in the quarter. The Macan Electric represented 44.6 percent of total Macan sales year-to-date. Additionally, two-door sports cars showed notable performance, with the 911 achieving 2,086 retail sales and the 718 recording 1,476 units sold in the first quarter. Year-to-date sales for the Cayenne reached 5,331 units, while the Panamera totaled 1,486.
Fully electric vehicles accounted for 23 percent of all Porsche sales in the first quarter, with Taycan sales at 1,019, which is a slight decrease from the same quarter in 2024. Furthermore, Porsche Approved Certified Pre-Owned sales in the U.S. totaled 11,587 vehicles, reflecting an 11.7 percent increase from the first quarter of 2024.
