At first I thought it was a joke (April Fools maybe?). But, then I realized it was still March (at least when I posted this it still was) and April Fool’s day is not until tomorrow. The timing seems odd to raise pricing on their most profitable model. According to most economic pundits, we’re in the middle of a significant global economic slowdown. This is usually a time to give price incentives and help reduce inventory. However, based on the strength of demand, that hasn’t been a problem for Porsche lately and their corporate profits prove it. It’s obvious that Porsche’s strategy to keep stock low at most dealers is paying off.
Here’s the full Press Release for your Review
Stuttgart: For the first time since the launch of the second generation Cayenne, Dr. Ing. h.c. F. Porsche AG, Stuttgart, will be increasing prices. The price changes, effective 1st June 2008, will be between 1.4% and 2.8%, depending on the model.
IOverall, all second-generation Cayenne models are very much in demand from customers.The main reasons that customers value the Cayenne are the new engines featuring direct fuel injection and fuel consumption reduced by up to 15% and the option of being driven by the environmentally friendly bioethanol fuel E10.The price increases will be accompanied by a range of product upgrades – for example, a completely new development, the Porsche Communication Management (PCM) Multimedia System with touch-screen operation and hard disc navigation. In other models this is available as an optional extra, but in the Cayenne Turbo it comes as standard.
The new prices (incl. 19% VAT and country-specific requirements):
Cayenne (Manual gearbox) 52,449 Euro
Cayenne S (Manual gearbox) 67,681 Euro
Cayenne GTS (Manual gearbox) 78,034 Euro
Cayenne Turbo (Tiptronic S) 111,711 Euro