In a post last week we talked about how Mercedes seemed to have borrowed liberally from Porsche in their Super Bowl advertisement. That got us to thinking about Porsche and their approach to advertising. Videos such as this and others can be found on YouTube Over the years Porsche has produced a fair amount of print advertisements and TV …
Continue to the full articleRecent Posts from the blog
What’s in a Name?
The second we hear the name of something, we form a mental image of it. As a result, it's vitally important for car designers to portray the right image with their vehicle names, but sometimes they get it very, very wrong… When it comes to naming a new car design, a team will often start with around a thousand possible names, which will be …
Continue to the full articleDid Mercedes Rip-Off Porsche?
Were you one of the last week's 111 million viewers of the Super Bowl? With such a huge number of viewers, chances are good that you were. Like a lot of other people, we watch for both the game and the commercials. While we enjoyed the game, we found this year's commercial selection to be a bit lacking. However, there was one spot in particular …
Continue to the full articleJerry Seinfeld’s 2004 Porsche Carrera GT is For Sale
Another car from the collection of celebrity Porschephile Jerry Seinfeld is up for sale. While the advertisement for this 2004 Carrera GT at Canepa Design simply says "celebrity owned", a brief perusal of the pictures included with the listing provide a fairly obvious paper trail proving this Porsche's provenance. Will Celebrity Provenance …
Continue to the full articleHow Does Porsche Keep Current Models Interesting With New Ones on the Way
With the recent addition of the 2012 911 Black Edition and the 2012 Boxster S Black edition, some Porsche fans are wondering why? Is Porsche simply trying to sell more cars? Do they really think that consumers will buy any Porsche just because it's called a limited edition? Sure, creating demand and increasing sales is definitely part of their …
Continue to the full article2012 Porsche Boxster S Black Edition
Following on the heels of the recently announced 911 Black Edition, Porsche introduces a new, luxurious and limited edition Boxster S this spring. The 2012 Boxster S Black Edition features a 10-horsepower boost and a long list of standard equipment at an attractive price. This new mid-engine sports car is only available in solid black and …
Continue to the full articleWhat Happens When You Lose Your Clutch Early on in a 24 Hour Race?
You drive carefully, you don't mistakes and you win your class. At least that's what happened to the #67 TRG Porsche driven by Andy Lally (three time winner), Spencer Pumpelly (two time winner), Porsche factory driver Wolf Henzler (two time winner) and NASCAR truck drivers Brendan Gaughan and Steve Bertheau (this was the first Rolex 24 for both …
Continue to the full articleListen to the Sounds of Racing from the Rolex 24 at Daytona
One of the first things that attracted us to sports car racing (besides the cars of-course) was the sound. We've said it before, and we'll say it again, how can you not like a sport that you can hear well before you can see it. The cacophony of sounds you experience at a road racing event like Rolex 24 must be experienced to appreciate. However, …
Continue to the full articleA Video Look at Porsche and Hurley Haywood’s History at Daytona
A little over three hours into the 2011 Rolex 24 at Daytona International Speedway Porsche is giving their fans a great show. However, with more than 20 + hours remaining it's a little too early to get excited or make predictions. Regardless, Porsche is far and away the dominant manufacturer in this race (with 15 race cars entered between the DP …
Continue to the full articleHere’s a Porsche Related Web-Site You Should Be Paying More Attention Too
A little over three (3) years ago, when we first started FlatSixes.com, we were one of just a few online resources dedicated specifically to Porsche (excluding the well known forums of course). Since then we've seen more Porsche sites than we can count pop into existence. Most of these new sites have either disappeared or were left unattended and …
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