Ever wonder how the pro drivers find sponsors? Want to know how those brand names end up on racecars? How do racers find the funds to race? Leo Parente and /ShakeDown explain the beginnings of the business of motorsport marketing and sponsorship selling. Leo breaks down the varying types of sponsorships into three categories: 1. Gentleman drivers who spend their own money and sponsor their teams. 2. Racers with wealthy friends and families who get them to participate. 3. Real deals where a business or organization has been sold on the features and benefits of sponsoring a racecar and its driver. Naturally, he’ll focus on #3. As this is what Leo does for a living when he’s not in front of the camera on /DRIVE, he has the knowledge and expertise to make this a basic, but informative, look into the world of motorsport marketing.
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