With 55,974 new vehicles delivered worldwide in the first three months of 2016 Dr. Ing. h.c. F. Porsche AG surpassed the previous year’s figure by nearly 10%. Predictably, the main growth drivers are the Macan model series and sales success on the Chinese market (+23.5%). For Detlev von Platen, Member of the Executive Board for Sales and Marketing, these figures demonstrate the high customer satisfaction and the attraction of the brand. He emphasized that happy customers and safe jobs are more important to Porsche than sales volumes. “We do not measure our success by record sales alone“, von Platen says.
Both the Cayenne and the Macan are key drivers for success in the first quarter
With 21,576 deliveries the Macan is currently the most popular Porsche. Compared with the same period last year the youngest member of the model family saw an increase of around 20%, closely followed by the Cayenne with 17,598 vehicles (+8%). There was also a marked increase in the demand for the two-door Cayman and Boxster. Despite the approaching model change to the 718 Boxster and 718 Cayman, both mid-engine sports cars recorded two-digit growth rates. The Boxster was handed over to customers 3,029 times (+23%), while 2,822 Cayman were delivered (+27%). The 911 continues to be as popular as ever: with a total of 7,711 new vehicles delivered, the sports car icon maintains the high level of the same period last year.
China’s Domination Continues
China was once again the strongest single market in the first quarter of 2016: with deliveries of 16,409 vehicles the Chinese market ranks ahead of the USA (12,238 deliveries). Europe maintains the high level of the previous year. The German market is the only market to lag behind. “However, the orders received in Germany are an optimistic sign“, says von Platen.