Porsche sales falling dramatically in North America, on most models, Porsche must pay close attention to emerging markets. With plans to increase the number of Porsche Service Centers to 30 from the current 19, Porsche is doing just that.
Currently China accounts for almost four percent (4%) of Porsche’s total sales. Delivering 3105 Porsche cars in the 2006/2007 business year, Porsche doubled their mainland China sales figures from the previous year. Expected growth for the current business year should remain in the “high double” figures.
Porsche Board Member, Klaus Berning, with responsibility for Sales and Marketing says, “China is playing an increasingly significant role and has now become one of Porsche’s most important growth drivers worldwide.”
Porsche shows Newest Variants at Auto China 2008
Stuttgart/Beijing. At the automotive exhibition Auto China 2008, which begins in Beijing on Sunday, April 20, 2008, Dr. Ing. h.c. F. Porsche AG, Stuttgart, will be prominently represented by the newest variants over its whole model range. With these exhibits, the sports car manufacturer from Swabia underscores its expansion strategy for its biggest growth market. As well as the newest vehicles from the Boxster, 911 and Cayenne series, the prototype of the Cayenne Hybrid will be on show in Asia for the first time.
With a sales volume now amounting to approximately four per cent of total sales, China has developed within a very short time to become one of Porsche’s most important markets. Deliveries in the business year 2006/07 amounted to 3,105 unit sales, doubling the figure for the previous year in Mainland China. Porsche again expects a growth percentage in high double figures in China in the current business year.
At present, 19 Porsche Centers throughout the country are available to Chinese customers. By the end of the calendar year 2008, it is intended to increase the number to 30. The first Porsche Center in Mainland China was opened in Beijing in 2001.
“China is playing an increasingly significant role and has now become one of Porsche’s most important growth drivers worldwide”, says Klaus Berning, Board Member with responsibility for Sales and Marketing. “With the launch of our four-door Gran Turismo Panamera in 2009, we will again be addressing a completely new group of buyers in China and throughout the world.”
[Source: Porsche AG, Image: Wang Guang Yi]