Porsche Cars North America (PCNA) announced the appointment of Christian Koenig as Vice President Public Relations, effective April 6. Christian will report to Detlev von Platen, President and CEO, and have responsibility for directing all public relations activities for Porsche in the United States.
“Christian has a strong and accomplished track record directing communications for large multi-national businesses across the globe” said von Platen. “His international experience and senior management expertise fit perfectly with Porsche’s strategic priorities and our plans for continued strong growth in the United States.”
“I’m thrilled to be joining the Porsche team and help drive communications for this iconic brand at a time when the company is making substantial investments in the United States, including new headquarters and unique brand experience centers in Atlanta and Los Angeles” said Koenig.
Christian Koenig’s Previous Work History
Before joining Porsche Cars North America, Koenig founded and led a consulting firm, focusing on market entry communications, media and government relations for international and domestic clients. Prior to founding his firm, Koenig served as Senior Vice President and Head of Corporate Affairs for ThyssenKrupp North America. In that role, he directed media and government relations along with internal and crisis communications for its 60 companies in the United States, Canada and Mexico. Prior to that appointment, he served as President and Chief Communications Officer for the company’s 30 subsidiaries in the United States and established their Washington, D.C. office. Koenig joined ThyssenKrupp, a global materials and technology group, as Group Spokesperson.
Previously, he was a senior manager, Corporate Affairs for Eastern Europe and Asia at Reemtsma, where he oversaw the company’s government relations programs for the world’s fourth-largest tobacco manufacturer. Earlier, he was issues manager at Deutsche Shell, the German subsidiary of Royal Dutch Shell. Koenig began his career as Chief of Staff in German Parliament.
Please join all of us at FLATSIXES.com in welcoming Christian to the team at Porsche.