Porsche Cars Canada, Ltd. (PCL) current Marketing Director, Margareta Mahlstedt, is being relocated to the same position at Porsche Cars Great Britain. In her place, PCL has appointed Colas Henckes as its new Marketing director starting July 2, 2018. Henckes most recent position within the company was at Porsche France where he held to position of Marketing Director from 2008. Prior to '08, Henckes held a number of PR, Sales and Marketing roles with BMW France and others.
"We are delighted to welcome Colas to Canada," said Marc Ouayoun, President & CEO, Porsche Cars Canada, Ltd. "We've had the opportunity to work together several years in France and he is very well positioned to tackle this new challenge. With his expertise in Motorsport, experiential events, and social media, he is poised to to pursue the excellent work that Margareta Mahlstedt has executed in this role."
Henckes had this to say about his new position, "I am quite enthusiastic to join Porsche Cars Canada to help support the development of the brand, put forth its digitalization plans, and above all, prepare for the arrival of the first fully electric Porsche."