Porsche announced sales numbers today for December 2011 and the calendar year. December sales came in at 1,834 while year to date (YTD) sales rose to 29,023 from 25,320 Porsches sold in 2010 - a 15% increase.
"2011 represents a very positive step forward for Porsche and demonstrates the brand's continued strength in the United States market," said Detlev von Platen, PCNA's President and CEO. "We are confident we will build on this momentum moving forward into the new year with the launch of the 7th generation 911, a new Boxster and several other new products."
Porsche sales success strongly tied to the Cayenne
Much of Porsche's 2011 sales success can be attributed to the continuing momentum of the Cayenne SUV. Sales of the Cayenne in the U.S. were 12,978 in 2011 compared to 8,343 in 2010 – a 56 percent increase.
Another highlight for Porsche last year was the continued success of the 911. With the all-new 911 Carrera and Carrera S due to go on sale in the United States February 4, 2012, sales of current models continue to be strong. Annual sales in 2011 were 6,016 compared to 5,735 in 2010, an increase of 5 percent.
CPO sales number on the rise too
Also in December, sales of Porsche's Approved Certified Pre-Owned (CPO) vehicles rose to 538 versus 533 during the same period in 2010. CPO total sales in 2011 were 8,323 compared to 7,298 in 2010.