Photo credit: Porsche
The Porsche 911 has been recognized by S&P Global Mobility for achieving the highest model loyalty in the sports car segment for 2024. This recognition marks the second consecutive year that the Porsche 911 has received this distinction, contributing to a total of nine times since 2001. The award is determined through an analysis of vehicle registrations during the calendar year, where model loyalty is defined as a household that owns a new vehicle and subsequently purchases or leases another of the same model. A total of 15 sports cars were evaluated for this honor.
Timo Resch, President and CEO of Porsche Cars North America, stated, “The 911 tugs at your heartstrings, that puts a smile on your face every time you drive it and keeps you turning around to admire it after you’ve parked.” In 2024, the Porsche 911 set a new record in the United States with over 14,000 units sold, reflecting a 20 percent increase compared to 2023.
