Porsche Cars North America, Inc. (PCNA) today announced it achieved record sales in the US with sales of 35,043 Porsches as compared to 29,023 Porsche sold in 2011 (a 21% increase). Porsche’s previous best year was set back in 2007 when they sold 34,693 Porsches. For the month of December, PCNA increased sales 61% to 2,952 vs 1,834 last year.
While final figures for Porsche AG global sales are not yet available, the company already surpassed its previous record of 118,868 in November, after selling 128,978 new vehicles to customers around the world by the end of that month.
“2012 was truly a momentous year for Porsche in the U.S.,” said Detlev von Platen, President and CEO, Porsche Cars North America. “Not only did we launch the all-new, seventh-generation 911, the completely redesigned Boxster and our first diesel model, we set records in nearly all aspects of our business, achieving top-tier results in many high-ranking industry quality and customer satisfaction studies while growing our share in the luxury market. Given that we achieved this with only a half-year of sales of the new Boxster and without any Cayman production, we are optimistic about the prospect of another successful year in 2013. We hope to solidify our position as the world’s strongest Porsche market and we look forward to the introduction of several new products in 2013, including the Cayenne Turbo S and Cayman this spring.”
The Cayenne continues to be the strongest model for PCNA (and Porsche worldwide) selling 15,545 units in 2012 or nearly double the 8,528 Porsche 911s sold. Ten percent of the Cayenne models sold in 2012 were Diesel models, even though it just went on sale in September. PCNA sold 8,528 911s in 2012, compared to 6,016 in 2011, an increase of 42 percent. In 2013, Porsche will continue to roll out additional new models of the 7th generation 911, including the new Carrera 4 and Carrera 4S, which go on sale this month and will be joined in March by the new Carrera 4 and Carrera 4S Cabriolet.
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