Year-to-date Porsche has increased total deliveries, as compared to last year, by 3% for a total of 178,314 new Porsche's around the world. Their strongest growth came in the form of the Boxster, Cayman and Macan deliveries. More over, China continues its domination as Porsche's strongest individual market (a position the US held for decades) with a large increase of 11% as compared to last year.
“Despite the somewhat volatile environment in which we are operating, we have succeeded in increasing our sales figures once again in the first nine months of the year in Europe, Asia and America – to surpass even those record figures achieved in 2015”, says Detlev von Platen, Member of the Executive Board responsible for Sales and Marketing at Porsche AG. “The new 718 Boxster has been met with a fantastic response from customers. Since the beginning of the year, we have pushed beyond the 10,000 vehicle milestone with our Roadster. The 718 Cayman and 911 models have been similarly well received.”
China Increases Lead as Porsche's Largest Single Market
As mentioned, with 49,229 vehicles delivered, China remains the strongest individual market in the first nine months of the year, ahead of the USA (40,246 deliveries). In Europe, figures increased by a mere 1% compared with the previous year, for a total of 58,678 vehicles delivered. Figures in the German market were down slightly by 0.5% with 22,198 vehicles delivered.
With global deliveries standing at 10,661 (for the Boxster) and 71,086 (for the Macan), both models achieved clear double-digit growth of 20% and 13% respectively. Compared with the same period in the previous year, sales of the venerable 911 increased to 25,993 vehicles delivered (or +5%), as did sales of the Cayman with 8471 vehicles delivered (+4%). Sales of the Panamera were slightly down on the figure seen in the previous year. Porsche says this is due to the pending model changeover.
Von Platen: “Given the overwhelmingly positive feedback we received about the new Panamera at the motor show in Paris at the end of September, we are extremely optimistic. We believe that the new generation will give us a considerable boost.”