For month after month we’ve watched the sales figures in the U.S. and Canada achieve record results. Earlier this month Porsche released their world-wide figures for the month of June and the first half of 2014. Not surprisingly, given that both of Porsche’s top two markets (the U.S. and China) have been up month over month, the worldwide figure rose 8% as compared to last year for a total of 87,802 units delivered so far in 2014. In the first six months, the new Panamera was especially in demand and around 13,500 units were delivered – a rise of 28%. Of those Panamera’s sold about one in ten customers opted for the plug-in hybrid model.
“We can look back on a very successful first six months of 2014 – despite sometimes volatile economic conditions and highly different trends on individual automotive markets,” said Bernhard Maier, Member of the Executive Board Sales and Marketing of Dr. Ing. h.c. F. Porsche AG. “With our present model line-up we are well positioned to face current challenges. In the second half of the year, we will keep our foot on the accelerator with the world-wide launch of the Macan and other model innovations.”
In the first six months of 2014, Porsche increased sales in all key regions. There was a particularly strong response from European customers. The number of units sold rose by 14% to almost 30,000 deliveries. Of these, 12,300 units were sold in the home market of Germany. In the United States Porsche recorded 23,000 new cars delivered – a growth of 8% compared to the period January to June 2013. In China Porsche reports a similar rise of 8% with 19,800 cars in the first six months of 2014. The majority of deliveries worldwide were registered by the Cayenne with 37,200 units, followed by the 911 model series,15,615 units to be precise.
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