For nearly two decades Pete Stout has been the ‘voice on Porsche’ to enthusiasts around the globe. First as the Editor-in-Chief of Excellence magazine and then, for the last three and half years, as the man responsible for the rebirth of the Porsche Club of America’s Porsche Panorama magazine. Last July, when Pete quietly resigned his role at the PCA, many of you were left with a lot of unanswered questions. Perhaps, the questions we heard most often were, “Where will he go?” and “What’s next?” Besides a story on the latest 911 Turbo here at FLATSIXES.com, and a sporadic forum presence, to most people it looked like he disappeared. Today we can tell you why.
Introducing 000 magazine – An Exclusive Journey Into The Storied Porsche Marque
Pete spent the last 4-months working alongside business partner, editor/writer Alexander Palevsky, and with the help of art director Justin Page and creative advisor Jeff Zwart, creating 000 Magazine – a limited-run collectible quarterly print publication. Pete says 000, which is spoken as ‘Triple Zero,’ is a reference to three-digit Porsche model numerology and a promise to explore the marque from its origins forward. Billed as a premium and collectible quarterly journal geared toward Porsche enthusiasts, 000 promises to provide exclusive background insight into the marque.
When it comes to a premium media experience, print is unsurpassed,” says Stout. “We’re curious to see how far we can push that experience—and wanted to build a magazine with more pages you care about, and fewer you don’t…a magazine people really want to curl up with, keep for future reference, and display.”
This is the magazine I’ve always wanted to make,” explains Stout. “It’s a hefty book of a magazine with more than 200 pages in every issue, all thoroughly researched, carefully curated and beautifully presented. Our in-depth feature stories can run 20 to 40 pages—or more—and are complemented by unexpected, thought-provoking departments.”
6 Reasons to Subscribe to 000 Magazine
#1 & #2 Content and Contributors
Pete told us that extremely limited advertising will keep a firm emphasis on independent editorial content, and a lot of it. Behind-the-scenes experiences will be drawn from expert writers and Porsche connoisseurs such as Randy Leffingwell, Jeff Zwart, Patrick Long, Kerry Morse, Alexander Palevsky, Helmut Werb and many more.
“We’ve also sent the best photographers into unusual locations,” says Stout. “Think Jeff Zwart in the urban renewal of Hamburg, Camden Thrasher hunting a 911R in the redwoods, and Linhbergh Nguyen shooting an ex-Le Mans 924 Carrera GTP in Chinatown and L.A. Live…at night.”
#3. Collectibility
000 Magazine offers enthusiasts a physical touch point to be cherished and displayed unlike anything else on the market. The magazine won’t be sold on newsstands, nor will back issues be available—an approach Stout hopes will leave tastemakers wanting even more.
#4. Construction/Format
000 Magazine is focused on value rather than price, and is built to be a keepsake in and of itself. The magazine is sized 9×12 and rendered on extra-thick interior paper. Its card-thick, ‘suede-finish’ cover features an embossed and foiled logo.
#5. Pete Stout at the Helm
Pete’s resume speaks for itself, but it’s more than that. Pete has been a mentor and advisor to us here at FLATSIXES.com since the very beginning and we’re honored to call him a friend and colleague. If you haven’t had a chance to meet Pete at a Porsche event, you should make it a point to do so in the future. Not only is he a fount of knowledge about our favorite marque he’s a genuinely good person.
#6 Jeff Zwart as Creative Advisor
Porsche fans everywhere know Jeff Zwart for his accomplishments both behind the wheel and behind the lens. We reached out to Jeff and asked him about his role at 000 and working with Pete. Jeff had this to say, “I enjoy working with Pete and enjoy developing things from the creative side. I would suppose that my role would be something like ‘creative consultant’ if there actually was a title. My goal is to see that a compelling idea like 000 has the chance to take the form of ‘reality,’ and naturally the creative and art side takes a focused position for me.”
When we asked Jeff what he thought makes 000 special he told us, “Few people not only live the brand but actually experience the brand like Pete Stout. Each time he has been involved in a publication it has brought something that has established a new benchmark for the audience involved.”
Compelling words from someone as accomplished as Jeff!
The First Issue Won’t Be Issue #1
The first issue, with anticipated arrival for Christmas 2016, will be Issue 000. While new magazines commonly create a prototype issue for internal use, Stout plans ‘Issue 000’ to be a limited-run pre-series of sorts that can be shared with friends and early subscribers. As is only appropriate for a prototype issue, its subject matter is Porsche prototypes.
“It seemed fitting to make Issue 000 about prototypes and ‘idea’ cars, which allowed us to work out our visual and editorial concepts while considering every era of Porsche,” explains Stout. “So we planned a feature story on 1939’s Type 64—the real root of the 356 concept as well as the ‘Porsche face’— followed by in-depth articles on the best of the surviving 911R prototypes, the pair of eight-cylinder 914s built by the factory, the 924 Carrera GTPs that went to Le Mans in 1980, the one-off Carrera 3.2 Club Sport prototype, the pivotal 1993 Boxster Concept car, and more than 1,000 miles in a pre-series 918 Spyder along the northern coast of California.”
‘Subscription S’ Even More Exclusive
The $250 annual subscription buys four soft-cover issues of 000 Magazine with more than 200 pages each, delivered in protective mailers. For customers seeking even greater exclusivity, a ‘Subscription S’ limited to 999 subscribers worldwide is offered at $999. While the interior pages remain the same, each hardcover (that’s right, hardcover) Subscription S edition will carry a uniquely individualized subscription number. An exclusive Subscription S slipcase made from premium materials will arrive in time for Christmas each year, and Stout says there are longer term plans for Subscription S customers.
How to Subscribe
Both the standard subscription (if you can even call it that) and ‘Subscription S’ allocations are available online at http://www.000magazine.com/subscribe
Please consider sharing this post on the social network of your choice using any of the buttons below. It’s a great way to spread the word and support Pete and his efforts!
