By now most of you are familiar with Michael Mauer and his work with Porsche's design DNA. The work that he, and his team of more than 100 designers, model builders and CAD-specialists, engage in defines Porsche's identity. His designs are both polarizing (the Panamera) and elegant (the 991). Mauer became head of Porsche's design department in …
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Video Takes Us Behind The Scenes At The Filming Of “The Porsche Design DNA”
Recently, Porsche released one of their typically slick videos – titled "The Porsche Design DNA" – describing their 21st century emphasis on design commonality across the brand’s several models, with the 911 still remaining its spiritual touchstone. Always well directed, shot, and edited and with music that evokes reverence and awe, the short film …
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