Dr. Ing. h.c. F. Porsche AG announced 2015 worldwide sales figures today of 225,121 delivered vehicles. That’s a 19% improvement over 2014’s number of 189,849 deliveries and a new company record.
“The figures reflect the pulling power of our brand as well as the appeal of our products which we have launched on the market in the past few years,” says Dr. Oliver Blume, Chairman of the Executive Board of Porsche AG. “Focusing completely on the development, production, and sales of highly emotional sports cars is paying off.” However, sales are only a secondary yardstick for success for Porsche. “What is much more important for us are customer enthusiasm, return on sales, and secure jobs,” says Blume.
While December numbers were down year-over-year, that’s most likely due to the impending change over of a number of models including the Boxster, Panamera and 911. Even with the upcoming 991.2, sales of Porsche’s flagship sports car were up 4% over last year’s number with just under 32,000 units delivered.
“This growth, even in a year in which the model was changed, shows the immensity of fascination for the 911 on the markets,” said Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG. The new 911 series will be available in the United States in March of 2016 with the flagship 911 Turbo models available in April.
Clearly, as seen by the charts in the US sales and Canada sales, the growth drivers are the SUV models and the best-seller is the latest addition to the family. With more than 80,000 cars delivered globally, the Macan became the most coveted Porsche already in its first year of full availability. It is closely followed by the Cayenne (73,119 units). Compared with the previous year, the Macan and the Cayenne achieved two-digit growth figures.
Cayman sales rose slightly by one percent. The Panamera and Boxster models lagged behind the previous year levels. The reason for this is the upcoming model change from which Porsche is expecting renewed growth in 2016.
China Takes Over
For the first time, the strongest single market in 2015 was China where Porsche delivered 58,009 vehicles. Compared with 2014, this was an increase of 24%. In the United States 51,756 vehicles were delivered, a growth of 10%. The European market grew by 24% to 75,354 units where Germany was the strongest single market with a total of 28,953 vehicles delivered (up 21%).