Naming a car is funny business. Should you humanize your car by making it sound like an old friend? Should you make it sound like a pet? I've always given my cars vaguely absurd (and sometimes insulting) names, though that strategy is not for everyone. Andre Bezuidenhout is the first person I've heard of naming their car for a cheap cup of coffee. …
Continue to the full articleA Deep Dive in to Porsche Communication Management
Back in 2001, BMW simultaneously showed the world the burgeoning capabilities and the pitfalls of modern infotainment with its iDrive system. In the intervening years, not all manufacturers have learned from BMW's example, and not all infotainment is created equal. Cadillac's CUE has been criticized for clunky operation. Ford SYNC covers the …
Continue to the full articlePorsche Cars North America Sales By Model: November 2017
Porsche's continual upward swing continues month after month in 2018. October only held its spot as the best sales month in the company's history for a single month. November saw October's record smashed by 817 vehicles. A far cry from the lean days of the early 1990s, Porsche sold nearly as many cars in the United States in November, 2018, as in …
Continue to the full articleMaking Sense of Porsche Brake Colors
Porsche was not the first company to offer disc brakes. That honor goes to Austin Healey all the way back in 1954. Indeed, Porsche began offering disc brakes in 1962, the same year that Studebaker introduced a Bendix system on the Avanti. Despite being a bit late to the game, Porsche has always taken disc brake development very seriously. Beginning …
Continue to the full article24 Variations on a Theme: Picking the Right 911 Derivative
Ford currently produces eleven Mustang derivatives, and Chevrolet makes eight Corvette variants(both of these figures include the coupe and convertible variations of the same trim separately). That's a lot of choices from a nation known for customizing and individualization. Where variations on a theme are concerned, the Americans cannot be …
Continue to the full articleDouble Podium, Pictures and Results for Porsche at 6 Hours of Shanghai
Rain dominated the 2018 6 Hours of Shanghai. With numerous safety car phases and red flags, the race featured numerous changes of position, and intense racing in foul weather and darkness. The eleven car GTE-Pro class proved intensely competitive on the 5.451 kilometer course. At the close of the six-hour event the No. 91 Porsche 911 RSR of Richard …
Continue to the full articlePorsche’s Results and Pictures from Macau
Street circuits are singularly challenging. Though a spectacle for spectators, racecars framed against an urban environment are exceedingly striking, they can make life difficult for racers. Where recent outings at both Fuji and at Petit Le Mans saw striking successes for the German manufacturer, Macau proved rather more difficult for the drivers …
Continue to the full articleGlorious Noise from the Eighth Porsche Sound Nacht
Porsche hosts a celebration of noise. How magnificent is that? Now in its eighth year, Sound Nacht has grown from its past in a large conference hall to center stage of the Porsche arena. Just under 4,000 Porsche fans showed up to come bask in the auditory triumphs of their favorite brand. The exhibition featured thirteen cars, with sounds ranging …
Continue to the full articleA Case for Back-Up Cameras: A 356 Takes a Bath
Before any hearts get completely shattered, as mine was upon viewing this video, the 356 appears to be a replica. Nevertheless, the story remains the same. An inattentive van driver backs in to a space at speed, completely fails to notice the pale blue 356 Cabriolet already in the spot, and shunts the car into a canal. Given the van's speed it's …
Continue to the full articleDerek Bell on the Porsche 935
Where the new Porsche 935's sole purpose is to go fast and make noise, the original 935's purpose was rather more involved. That original slant-nosed track warrior was not merely a toy for the super-wealthy to drive and induce salivation in, it was a genuine racing car. In 1979 the 935 became the first ever GT car to win Le Mans overall, an …
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