Drive a Porsche? If you do, chances are strong that you’re attractive to someone for this very reason. In fact, I can think of at least three examples in the last few months where someone wanted me for the simple reason that I drive Porsches. What about my sense of humor? My personality? My inner beauty?
It’s not as shallow as it seems
I know, I know. It seems shallow that someone would be interested in me just because of the car I drive. Well, it’s worse and more shallow than it seems. While they are interested in me, they are much more interested in my wallet and my buying preferences. While I have always felt that Porsche is the stick against which all other sport cars are measured, it seems I’m not alone. If you’ve been reading this site for a while now, you must remember Mini’s silly little challenge to Porsche. While fun and well done, it was a rather juvenile attempt to engage Porsche and their customers in order to bring attention to Mini.
Then Lotus got into the game
More recently, I remember reading through a post in the New York Times Wheels blog where Lotus CEO Dany Bahar suggested that lotus needed to sell more than 1100 cars a year to remain a viable company (hmmm, you think?). Asked where all these new Lotus customers would come from Bahar didn’t hesitate in his response, “Porsche.” Bahar goes on to say, “We want the Porsche customer. We bring things to that market segment that Porsche does not offer, such as passion, emotionality and individuality. We will be the British Porsche, the one that doesn’t have everything the German Porsche has.” The British Porsche???
Now, Nissan is Back to Their Old Tricks
Remember when the GT-R was first introduced. All that noise about how fast it was around the “ring” and how it could best the 911 Turbo? This time, Nissan is attacking Porsche more directly, physically even. According to an article on GTSpirit, the ad agency TBWA, Düsseldorf produced and directed a campaign on behalf of Nissan Germany in an attempt to increase awareness and encourage more test drives.
While I hate the idea of someone applying something like this to the windshield of my Porsche, it is a fairly ingenious idea. Too bad the rear-end of the GT-R is so ugly. At least if it was the back of another Porsche it would be nice to look at. Take heart fellow Porsche owners, you now know at least three others, besides your mother, who think you’re attractive. 🙂
[Video and Picture Source: GTSpirit]