Porsche is turning seventy years old. Sure, the design consulting firm existed before that, but as an automotive manufacturer, their roots first sprouted in 1948 with the Gmund-built 356s. It’s amazing how far the company has come in the ensuing years, moving from building just a few hundred cars per year to nearly a quarter million units last year. The company is growing the community rapidly, adding new Porsche owners every day. The great thing about that, is that our once exclusive little sports car community is now huge, and we can all appreciate each others Porsches for what they are. We are all a community, and even when you’re on a drive by yourself, you’re never truly alone in a Porsche.
New #SportscarTogether Campaign
In this new #SportscarTogether campaign, Porsche is trying to convey that every one of their cars, including sedans and SUVs, are filled with the history and knowledge of countless others who came before. It’s more than that, though. When you’re in your Porsche, you’re friends with almost everyone. I’ve been asked countless times about my Porsches, as they serve as an ice breaker between strangers at the fuel pump or grocery store. When you’re in a Porsche, it’s like hanging out in the bar on “Cheers”, everybody knows your name, or at least wants to. It’s a great feeling, and helps engender a better day for all parties involved.
#SportscarTogether on Instagram already features over 1800 posts, including some from your favorite Porsche personalities. If you’ve got a fun and interesting story to tell about how your Porsche brings you closer together with the community, share it using that hashtag, and Porsche might even include it in a future campaign. It’s an interesting move to help the p-car community become an even more closely knit group.