The guys at Donut Media are nothing if not excited. A car doesn’t make anything so pedestrian as horsepower, they make HRSPRS. If those HRSPRS are especially stacked(preferably due to a steady diet of love and oats), they become #BUFFHORSES. 1987 isn’t just a year, it’s 8 years BPM (Before Post Malone). Anything worth saying is worth yelling. Creepy animations are always invited, and product placement is as likely to appear on the host’s body as on film. These are some truly enthusiastic enthusiasts, and this is what they think of Ruf.
Ruf has existed in one form or another since the 1950s, but emerged in the form we know today in the late 1970s and early 1980s with the SCR, BTR, and CTR. Between crushing supercar royalty in a 1987 Road & Track top speed test and creating the first great video of a street car on the ‘Ring, Ruf has been cemented in the popular consciousness for more than three decades.
Over the last two years the brand has taken their manufacturer designation to new heights, creating their first all in-house cars in the marque’s history. These re-imagined takes on the CTR and SCR may look like 911s, but are virtually all-original creations.
Though the video does have some minor errors (and we do mean minor, like asserting that Ruf added dry-sump oiling to a 911 when creating the SCR), it’s still an enjoyable watch laden with off-kilter humor and commendable enthusiasm.