Back in January, Porsche Cars North America announced they had beat a long standing sales record with 2012 deliveries and then shortly there after Porsche AG announced they were had a record year as well. At the annual press conference of Porsche AG in Stuttgart, Germany, on Friday, Matthias Müller, Chairman of the Executive Board, emphasized that the sports car manufacturer has, despite the weak economy, particularly in Europe, continued to press ahead on the course for growth that it set upon two years ago.
"2012 was the most successful year in the history of our company," Müller said. "The success that Porsche enjoys in the marketplace can be attributed very largely to our attractive product portfolio. We further enhanced this last year with the addition of several new, fascinating sports car models", the Chairman continued.
Record Levels of Sales, Turnover and Earnings
Porsche ended 2012 by hitting a number of new milestones.
- Sales were 22% higher with a total fo 143,096 Porsches delivered
- Turnover increased by 27% to 13.9 billion euros
- Employment grew to a new peak level of 17,502 (and there's an additional 1000 to be hired at the Porsche plant in Leipzig
Sales Growth of the Porsche 911 Strongest in 2012
The Porsche model with the highest growth rate was the 911. In fact, the new 991 was so well received that sales increased by 49% to 26,203. The Cayenne continues to lead the way from a volume standpoint. At just under 78,000 of the SUVs deliver, Cayenne sales were up 30% year over year. The Boxster series grew by four percent to 11,740 units. Sales of the Panamera amounted to 27,331 vehicles.
Production Numbers vs. Delivery
In the 2012 financial year, production increased by 19 percent to 151,999 vehicles. This accounted for by 28,419 units for the 911 (up 31 percent), 83,208 vehicles for the Cayenne (up 34 percent) and 27,056 vehicles for the Panamera (down 15 percent). 13,316 units (up 9 percent) of the Boxster series were produced.
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