Kelly Blue Book Tells it Like it is About Porsche

Earlier today, Kelley Blue Book, a leading provider of new-and used-car information, announced Porsche as the winner of two 2012 Brand Image Awards: the Coolest Brand and Best Performance Brand, something we as Porsche fans already new.

The awards are based on data collected by Kelley Blue Book in their Brand WatchTM study hosted on kbb.com. Using data from more than 12,000 shoppers, the Brand Watch study analyzes brand perceptions held by new car shoppers and the factors that influence their decision to buy.

“We hold these awards in high esteem,” said Detlev von Platen, president and CEO of Porsche Cars North America. “Since they are based solely on consumer perspectives and backed by a trusted source like Kelley Blue Book, receiving not only one, but two 2012 Brand Image Awards is one of the most rewarding ways to receive brand accolades and recognition.”

This isn’t the first dance for Porsche

Kelly Blue Book has given these awards for five years now and this is the second time that Porsche has won the Coolest Brand and Best Performance Brand categories (they last won in 2010, the same year Porsche was also voted as the luxury brand with the Best Exterior Design).