Earlier today, Kelley Blue Book, a leading provider of new-and used-car information, announced Porsche as the winner of two 2012 Brand Image Awards: the Coolest Brand and Best Performance Brand, something we as Porsche fans already new.
The awards are based on data collected by Kelley Blue Book in their Brand Watch
“We hold these awards in high esteem,” said Detlev von Platen, president and CEO of Porsche Cars North America. “Since they are based solely on consumer perspectives and backed by a trusted source like Kelley Blue Book, receiving not only one, but two 2012 Brand Image Awards is one of the most rewarding ways to receive brand accolades and recognition.”
This isn’t the first dance for Porsche
Kelly Blue Book has given these awards for five years now and this is the second time that Porsche has won the Coolest Brand and Best Performance Brand categories (they last won in 2010, the same year Porsche was also voted as the luxury brand with the Best Exterior Design).