Porsche holds its ground in North America! That’s the official headline of today’s Press Release out of Stuttgart. Despite there best attempt at spin, there is no denying that sales are a little off, at least for the 911 model. According to today’s announcement, sales in North America are down 11% as compared to last year. However, the bigger news is that 911 sales are off by over 40% from last year. That’s a pretty serious reduction. See the full release below for exact details.
The one bright note in all this, Cayenne sales continue to climb. On a year over year basis, sales of the Porsche SUV are up 113% for a total of 812 deliveries. By my math that means the Cayenne accounts for more than 44% of North American sales.
What’s causing the drop in 911 sales? Is the economy finally hitting the high-end sports car market? At first I thought it might be that the mid-tiered models (Boxster, Cayman and their variants) were eating into the 911 sales? But according to this release, those sales are off too. What are your thoughts?
Stuttgart. In February 2008, Dr. Ing. h.c. F. Porsche AG, Stuttgart, held its own in the USA and Canada in a very difficult market environment. At 1,841 vehicles, the number of deliveries to customers in North America lay eleven per cent below last year’s equivalent figures. The new Cayenne, with its lower-consumption engines, was particularly successful. Since the second Cayenne generation was launched on the market one year ago, the sporting all-terrain vehicle has enjoyed great popularity with customers.
In the month under review, sales of the Cayenne accelerated by 113 per cent to 812 deliveries. Sales of the 911 amounted to 657 vehicles in the USA and Canada in February 2008, 42 per cent less than one year previously. The Boxster series achieved 372 deliveries to customers (minus 34 per cent), with a total of 242 unit sales accounted for by the Cayman and the Cayman S.
[Source: Porsche AG]