Last fall we first reported that Porsche was working on an all-electric replacement for the current-gen 718 Boxster and Cayman sports cars. It sure seems like the Mission R concept unveiled last year is going to be more or less the formula for the new EV sports car from Porsche, likely sharing much of its powertrain and charging infrastructure with the super successful Taycan sedan. This new car, in addition to the upcoming Macan EV and extant Taycan, will be the poster child for Porsche’s ambitions, pushing the next generation of the company toward full electrification.
Oliver Blume: “The Taycan is 100 percent a Porsche and inspires all kinds of people – existing and new customers, experts and the trade media. We are stepping up our electric offensive with another model: By the middle of the decade, we want to offer our mid-engine 718 sports car exclusively in an all-electric form.”
On Friday Porsche announced that it aims for 80% electric new car sales by the end of the decade, which is a super ambitious plan for the relatively small sports car company. Porsche is already miles ahead of pretty much every other sports car manufacturer when it comes to electrified performance. Over 17 percent of the cars Porsche sold in 2021 had a plug, be they Taycans, Cayenne Hybrids, or Panamera Hybrids. In Europe that percentage was over 40!
“In 2025, half of all new Porsche sales are expected to come from the sale of electric vehicles – i.e. all-electric or plug-in hybrid,” announced Oliver Blume. “In 2030, the share of all new vehicles with an all-electric drive should be more than 80 percent.”
This is all part of Porsche’s push to be carbon-neutral by the end of the decade. With massive investments in the construction of new environmentally friendly production lines, big buy-in on carbon credits, investment in carbon-neutral fuels, and massive advancements in electric car tech, Porsche is ahead of the curve these days.
In spite of the current trials and tribulations when it comes to selling new cars, including massive supply chain shortages, shipping delays, international conflict, rising fuel costs, rising interest rates, and large-scale market corrections, Porsche still maintains its optimism for increasing sales year over year. Porsche continues to sell more cars, and wants more of those cars to be electrified. It’ll take a lot of work, but if any company can do it, it’ll be Porsche.