PCNA had a very strange sales year in 2019, capping off a year of growth with an impressive new sales record for the company. This is somewhat surprising, considering American sales of Porsche models dipped across the board, with the exception of the newly revamped Cayenne which dominated sales over the last 12 months. The previously unstoppable Macan saw a dip of almost 1000 units; Panamera sales fell by over 1000 units; 718 sales dipped over 26% year on year; and even Porsche's iconic 911 sales saw a decline. Making up for all of those losses? PCNA nearly doubled Cayenne sales year over year, up from 10,733 units in 2018 to 19,001 units in 2019.
Is 2020 the year PCNA runs out of steam? It has had significant sales growth over the last decade, but can it possibly be sustainable?
While Panamera, Macan, and Cayenne all finished out the year with a strong December, I'm not sure it bodes well for the 2020 season. There was once a time when Boxsters and Caymans sold 10,000 units per year in this country. How long can the chassis sustain at a third of those highs?
"It's now my honor, 70 years after those first steps, to be part of the Porsche team that delivered over 60,000 new cars in the U.S. last year," said Klaus Zellmer, President and CEO of PCNA. "Porsche has evolved over time, from building one exciting roadster to offering a full range of models developed on the track for everyday use. All of our cars remain the sports car of their segments – and the same is true as we enter a new era with the first U.S. deliveries of the all-electric Taycan in December."
Porsche Approved Certified Pre-Owned (CPO) sales in the U.S. totaled 2,681 vehicles in December, up 17.7 percent year-over-year. For 2019, CPO sales were up 8.9 percent with 25,102 deliveries.